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AR vs. VR

by Pamela Bump - 45 Emerging Technology Stats to Know in 2020 | accessed 10 Nov 2020

For years, researchers have hypothesized that virtual reality, which provides viewers a completely immersive and interactive 360-degree visual experience, will hold the best opportunities in gaming, entertainment, and academic industries.

Meanwhile, experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing.

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes.